Smile Safari is Belgium’s first Instagram and TikTok museum and one of the largest in Europe. With temporary and permanent exhibitions — some 40 sets, dubbed the ‘Disneyland for Instagrammers’ in the press — it draws visitors young and old. With Venture Campus’s help, it secured a growth grant for its European expansion.
Two creative agencies
Smile Safari is a collaboration between communication agency Hurae and activation agency CityCubes. Together they combine knowledge of social-media trends, creative concepts and the production of events.
Steps abroad
International interest is strong, with opportunities in France, the Netherlands and Germany among others. To depend less on a single market they focus on diversification and internationalisation — Smile Safari has meanwhile successfully opened its first museum abroad, in Lille.
“Thanks to Venture Campus we could submit a well-substantiated file to VLAIO and enter the evaluation talks well prepared. As an entrepreneur it is wonderful — and necessary — to surround yourself with the right experts.”Cleo Vandenbosch — Business Manager, Smile Safari
Also apply for a grant?
Find out in a free call whether your innovation qualifies. No cure, no pay.
Contact us